Sample Models

Model 11.8: AHP Ratings - Wine and spirits distributor - New market (2021)

Short Description

The topic is about a wine and spirits distributor that is assessing entry into the market of four Red Belt States: Michigan, New York, Ohio, and Pennsylvania. For clarity, a distributor is different than a supplier. A supplier is the company that owns the brand and is responsible for creating the product. For instance, Svedka Vodka is owned by Constellation Brands, the former being the brand and the latter being the supplier. The distributor is the entity that represents and sells the product in the respective market.

In order to get access to the Model files you have to be registered and logged in.