Sample Models

Model 2.15: ANP BOCR - Which Product Development Track Should PPG Take?

Short Description

PPG Industries is a global leader in the Architectural Coatings industry. Their Olympic brand of paints and stains is only sold through Lowe’s Home Improvement Stores. PPG is considered the #2 brand at Lowe’s – Valspar is the #1 brand. The #1 brand gets the most visibility and shelf space at Lowe’s. PPG needs a way to elevate their presence at Lowe’s and boost sales. This model helps making the decision.

In order to get access to the Model files you have to be registered and logged in.