Sample Models

Model 2.81: ANP BOCR - Machine Learning Apps - Google Health: Develop, Acquire, or Defer (2021)

Short Description

In this case, I am imagining a scenario in which the brain trust at Google Health is considering developing a machine learning powered voice transcription service that doctors can utilize in their appointments to reduce paperwork burden. This would be marketed directly to hospital systems to be used in their doctor’s appointments. Alternatively, Google Health may also choose to acquire a start-up in the same field or defer on this decision for now and pursue other opportunities. In order to broker a decision, I constructed an AHP model utilizing a Benefits, Cost, Opportunity, and Risk construction underneath four primary strategic criteria. These strategic goals are competitive advantage, new growth, innovation, and corporate reputation.

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