Sample Models

Model 2.17: ANP BOCR - Increasing Retail Banking Revenue for PNC

Short Description

In this model, we wanted to look at options for PNC Financial Services to pursue in an effort to increase retail banking revenues. Using the BOCR approach with Political, Social, and Economic control criteria, and with respect to the strategic criteria of the CFO, shareholders, and customers, we considered four decision subnets. Those alternatives included: Improving Customer Service Experience, More Mobile Banking Services, Green Buildings, and Revamping Public Image.

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