Sample Models

Model 2.64: ANP BOCR - Ford Explorer Tire Problem (2001)

Short Description

The Ford Explorer sports utility vehicle (SUV) has been a very popular brand in the US market for a long time. However, several accidents occurred involving this motor vehicle, particularly when equipped with Firestone tires. This led the industry to review the safety features of the Explorer SUV, including the special tires for this specific model that were manufactured by the Firestone Tire Company. Neither company is willing to take full responsibility for the accidents. This analysis focuses on determining the optimal strategy for the Ford Motor Company to follow regarding its Explorer SUV.

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